Tomorrow+Partners were engaged to act as strategy and brand consultant, in the role of Chief Creative Officer and special advisor to the chairwoman of SOVICO Group, Mme Nguyen Thi Phuong Thao, best known as founder of Vietjet Air and HD Bank, as well as her major philanthropic contributions such as her recent donation to Linacre College, Oxford, Fulbright University, Vietnam, UNESCO and the Government of Vietnam.

Tomorrow+Partners developed brand and strategy for the development of Mailand Hanoi City in collaboration with UNESCO and UN-Habitat as part of the UNESCO Creative City program.

​

This included the development strategy, zoning and branding of the entire development and direction for the planning of the residential and commercial zones, retail, and shopping malls, as well as landmark architecture and the global SOVICO ecosystem.