PEARSON
Cycle specialists since 1860.
MISSION
PEARSON’s mission is to produce some of the finest cycles and lifestyle clothing in the world.
Established by in 1860, PEARSON is the oldest cycle shop in the world. In a rapidly growing market, PEARSON is keen to capitalise on this heritage to position itself at the forefront of the global cycling revolution.
Tomorrow+Partners were approached to develop strategies, brand and creative direction to reposition and develop the brand for a new generation.
SOLUTION
PEARSON has been a cornerstone of the British cycling industry. Established by in 1860, PEARSON is the oldest cycle shop in the world. With a strong British perspective, unmatched heritage, history and credibility as one of the world’s oldest names in cycling, PEARSON offers a unique, fresh and authentic perspective in a market.
Hired to reposition and rejuvenate PEARSON, Tomorrow+Partners were engaged to develop proposition and strategy and a fresh visual identity for the brand as well as designing and developing the new apparel ranges and store concept.
CLIENT
PEARSON 1860
INDUSTRY
Retail | Cycling Industry
VISION
The premier British cycling brand
SCOPE OF WORK
Strategy | Brand | Creative Direction
SERVICES
- Consultancy
- Insight & Intelligence
- Think Tanks
- Brand Proposition
- Brand Strategy
- Brand Identity
- Creative Direction
- Design Direction
- Product Development
- Retail Design
PEARSON
Cycle specialists since 1860.
A fresh approach for the oldest cycle shop in the world.
WORK
