GIOVANNI
The Spirit of Italy.
MISSION
Established in 2006, GIOVANNI Group has quickly established itself as a key player in the luxury and premium segment in South East Asia. At the same time, regional luxury brands are facing difficult times with increasing availability of high-level international brands and a better informed consumer growing in sophistication.
These challenges are increasing the pressure for GIOVANNI Group to perform and compete at an international level.
SOLUTION
Regional luxury brands in South East Asia are facing difficult times with high-level international brands entering the market and the consumer rapidly growing in sophistication. These challenges are increasing the pressure for GIOVANNI Group to perform and compete at many new levels.
Tomorrow+Partners were engaged to undertake a comprehensive review of GIOVANNI Groups operating platform and brand strategy to address these challenges and place the organisation in the strongest position to drive growth, developing a new visual identity, directing product development, communications and marketing as well as designing store concepts and website. As part of this review, acting as Chief Creative Officer, we introduced two entirely new lines with: GioGio - GIOVANNI's first comprehensive women’s collection - and: Giovanni Sartoria, responding to the rapidly developing consumer space and increasing demand for exclusive high end product.
CLIENT
GIOVANNI GROUP
INDUSTRY
Luxury Goods | Fashion
VISION
The premier luxury brand in the region
SCOPE OF WORK
Strategy | Brand | Creative Direction
SERVICES
- Consultancy
- Insight & Intelligence
- Think Tanks
- Brand Proposition
- Brand Strategy
- Brand Identity
- Creative Direction
- Design Direction
- Product Development
- Retail Design
- Website and Digital Applications
- Activation Program
- Campaign Photography and Production
- Communications and Marketing Program
GIOVANNI
The Spirit of Italy.
Luxury for a new world.
WORK
